One of the foremost executives pressing Open Innovation into the decision fabric of Corporate America is on the move again. This time he has written about Open Innovation “v2.0″ in the form of his book ““The Game-Changer,” (Crown Business, 2008), which he wrote with Ram Charan.  I’ve ordered it from Amazon and I am keen […]

You’re the CEO of a growing software company.  You’re successful but always under pressure: how can I grow my revenue?  How can I get new products to market faster and cheaper?  How can I get quality reference customers for my products?
Traditionally, software company growth was driven by developing new products or winning new customers.   Software […]

Fluid Innovation VP, Intellectual Asset Management Gloria Archuleta will present at the LES Spring Meeting and International Conference in Chicago, IL on Tuesday, May 6.  The workshop is “Content Licensing for Converging Devices”.  Gloria will speak with Tyler Lenane of RealNetworks and Joy Murray of Microsoft.
For more information, visit the conference web site.

Each week Fluid Innovation receives unsolicited inquiries from companies interested in commercializing a software technology it developed for internal use. Of course, everyone thinks what they’ve developed is the greatest thing since sliced bread. But here are two simple screener questions to determine if it’s worth exploring commercialization:
1. Why did you develop the software internally […]

It is an interesting question, and to clarify, I am talking about the process of taking a promising idea or invention and bringing it to the commercial market (note that invention is an entirely different topic altogether – Innovation Zen has is a nice article on the difference).  Our goal at Fluid Innovation is to create a market for […]

Rather, licensing or otherwise monetizing internally developed software solutions is like finding money in your sofa. Sometime ago you would have earned those hidden sofa assets so it really isn’t a windfall, but your money certainly wasn’t doing anything for you while trapped in your sofa.
Likewise, companies spend millions every year on internally developed software in their IT and Research organizations. […]

It seems that everyone is in search of the “next great idea”.  But ideas are just the starting point for new products or services.  Implementing an idea often proves to be the hard part.
In his book Open Business Models, Henry Chesbrough gives the example of Qualcomm.  The company succeeded in licensing its CDMA technology.  It […]

It’s that time of year again, DEMO 08 kicks off this coming Monday1/28… As DEMOfall 07 Alumnae, DEMO will always hold a special place in my heart. For those of you that don’t know, Fluid Innovation had the distinct honor to be selected from among the hundreds of applicants to launch Virtual Ventures, our online […]

Welcome to the Fluid Innovation blog.  We hope to share with you a variety of perspectives on Open Innovation, technology, commercialization, intellectual property and probably some random thoughts and ideas that pique our interest.
So who is Fluid Innovation and what is Open Innovation all about?   The term was coined by Dr. Chesbrough at UC Berkley, […]

Welcome to the Fluid Innovation blog. 
Fluid Innovation was founded in 2005.  We help commercialize technologies built by Fortune 500 companies, typically for their own internal use.  Our customers include Microsoft, Lockheed Martin, SAIC, and a half dozen other large firms.
On this blog we’ll write about current trends in intellectual property, intellectual asset management, mass collaboration, […]