Here in Austin we just ran a week or so of record setting heat.  It’s clear summer is here, if not by calendar, at least by temperature.  Call me crazy, but hot is fine with me.  Just like those in the northern climates in winter you find ways to embrace it.

It takes resourcefulness and creativity to embrace extremes - whether temperatures, ideas, business models, or macro economic trends - and then create something of interest or usefulness.  Which is why we are thrilled to have been selected by Gartner Research - Brian Prentice & Martin Reynolds - as one of 3 firms to be tapped as a “Cool Vendor in Intellectual Property 2008″.

We were honored for combining three extremes: decision science modeling - Prediction Markets, mass collaborative community engagement, and the stately business of Intellectual Property licensing, specifically software commercialization.  It’s called Virtual Ventures (here).   And it is but one of a number of extremely innovative concepts we are providing the IP Licensing and Software Commercialization industry.  More cool announcements about some hot new ideas this summer.

 Read more about it in our press release, or better yet go ahead and buy the full report.  It’s well worth the price. (here)

Ok, back to baking.

Tom