You’re the CEO of a growing software company.  You’re successful but always under pressure: how can I grow my revenue?  How can I get new products to market faster and cheaper?  How can I get quality reference customers for my products?

Traditionally, software company growth was driven by developing new products or winning new customers.   Software commercialization presents another opportunity, and you may find that it’s a better option.

Through software commercialization, your company licenses or buys a technology developed by a Fortune 500 company originally for internal use.  The Fortune 500 company had a business problem and needed software to solve it.  Unable to find that software on the market, it developed it from within. 

This presents a great opportunity for software companies:

• License a proven technology for which you know there’s a need (after all, the company that created it acknowledged the underlying need)
• Get to market much faster and cheaper than developing in-house
• Use the original company as a reference for the value of the software
• Often times get sales leads from the Fortune 500 company’s peers

This sounds good, but isn’t all of this software not ready for primetime?  After all, it was built for internal use. 

Yes and no.  Usually there’s some work involved with “fixing up” the software and documentation.  But you may be surprised at the quality and ingenuity of these software technologies.

If you’re interested in learning about technologies developed by companies such as Northrop Grumman, SAIC, Microsoft, and Mayo Clinic, click here.